Tru-Shu brand development
We built a brand identity and corresponding marketing collateral that launched a revolutionary and patented solution for the expensive and time-consuming task of replacing brake shoes on trucks.
We created a brand that was bold, personable and simple to understand and launched Tru-Shu to market.
A bold identity
A striking logo, catchy tagline and approachable personality that appeals to the specific demographic.
Making buying easy
An informative and easy to use eCommerce site that saved customers thousands of dollars.
Animated video development
Introducing the solution
An engaging animation that wows consumers with the idea of what they can save.
Creating mass awareness
Radio advertising allowed us to reach the exact demographic to sell this solution.
Relishing the opportunity to build a brand from the ground up, we developed an identity and proposition that was hard to ignore.