sportsmed orthopaedics campaign
A creative and engaging campaign that raises awareness of sportsmed’s orthopaedic surgeons, positioning them as world-leading and accessible to all people – not just athletes.
Process
As a well-established brand, particularly trusted by Adelaide’s top athletes, our objective was to leverage sportsmed’s positioning of ‘more than just sport’, making them the first choice for those in need of a specialist surgeon no matter their age or level of activity – i.e. the everyday athletes.
Stand-out creative concept
Increasing brand recall
Our simple but striking creative concept visually communicates the problem and positions sportsmed as the solution.
Studio photography
Strong, bespoke imagery
Radio ad production
Creative audio execution
We translated the visual vibe of this campaign into an audio execution by using strong voice talent and clever sound effects.
Media strategy
Capturing targeted audiences
During the campaign, visits to sportsmed’s orthopaedics page increased by 152%.
