Pope 100 years campaign
Celebrating an Aussie icon’s centenary with a joyful campaign that showcases different generations enjoying their gardens over the decades, complete with a bespoke song to tug at the heart strings.
Process
Having managed previous national campaigns for Pope, we were honoured to be trusted with helping them celebrate this important milestone. Rather than focusing on products, this campaign uses old and new footage to subtly highlight the role that Pope continues to play in bringing joy to people’s lives.
Strategy & media planning
Meeting multiple objectives
This campaign builds awareness of Pope’s centenary, while also driving engagement and conversions across multiple channels.
Videography development
Creative direction & production
Creative assets
Reaching audiences
From a bespoke song and photography to billboards and digital ads, we developed a range of engaging materials for use across the campaign.
100 years competition
Growing engagement
This campaign achieved a 362% increase in conversion rate.
