Mount Barker Waldorf School campaign
Eye-catching and unique, this concept focuses on imagination, possibilities, the power of humanity and the incredible things Mount Barker Waldorf students can achieve.
Process
Our remit was to influence the perception – and change the misconceptions – about Steiner education, to encourage increased enrolment enquiries for this school. Our solution included market research, an in-depth strategy, brand positioning and an integrated public awareness campaign.
Community research
A series of surveys
From students and families to staff and alumni to the broader community, we designed, executed and analysed a series of interviews and surveys to gain in-depth insights.
Brand positioning
Making people believe
On the back of an 8 week research period, we developed an extensive brand strategy which acted as the blueprint for positioning Steiner education to a broader audience in Adelaide.
Photography & videography
Capturing something special
You have to see this school to understand how special it is. Our photos and videos aimed to capture the sense of wonder, community and connection that is experienced at this here.
Media strategy
Integrated execution
We developed a targeted media strategy that not only raised awareness of Steiner education but helped to push prospective families down the funnel to book a tour and enrol.
