Growth State advertising campaign

We developed a range of eye-catching digital assets to support the Department of the Premier and Cabinet’s campaign aimed at showcasing their industry-led plan for growth within South Australia.

Growth State advertising campaign

Process

To demonstrate SA’s competitive edge to decision makers and investors, as well as the wider community, we summarised the key messages outlined in content published across national media outlets and developed digital assets for eDMs, programmatic digital advertising and LinkedIn.

Online advertisements

Encouraging engagement

Eye-catching and dynamic digital assets and succinct yet informative copy that encourages viewers to find out more about SA’s world-class projects and innovations.

Achieved 263% more clicks from the native display ads than the client’s benchmark.