Coles Little Athletics here they grow campaign
A campaign focussed on all-round growth; positioning Coles Little Athletics as a place where children can achieve their best and grow.
Process
We developed a campaign that would connect with Australian parents and families as they watched the Olympics. The challenge was creating deep emotional connection while still promoting family, fun and fitness.
TVC development
Video storytelling
We developed an emotive video that juxtapositioned athletic drive with the fun and benefits of the Little Athletics program.
Digital advertising
Driving online conversions
We used digital mediums to connect with our target market and encourage them to register online.
Media buying
Integrated media mix
From national TV spots during the Olympics to digital ads across multiple networks, we planned and booked all media.
Campaign reporting
Complete accountability
We provided regular reports to the client to ensure all stakeholders had visibility over the success of the campaign.
The Coles Little Athletics website received a 506% increase in visitors in the first week of the campaign alone.
