Bailey+Co brand development

We started from scratch with New Zealand-based pet food company, Bailey+Co, to develop their brand and launch their freeze-dried pet food range to market.

Bailey+Co brand development


Developing differentiation in a saturated pet food market was our core focus with Bailey+Co. The brand we developed was modern, bold and boutique with heaps of paw-sonality.

Logo design

A memorable brandmark

A fun logotype that is positive and evokes happiness. This sets the scene for the brand’s unique personality.

Brand positioning

A unique value proposition

The development of a strategic USP that sets this brand apart from the myriad of competitors.

Packaging design

Memorable creative

With eye-catching bespoke illustrations, Bailey+Co’s packaging will never get lost in a sea of the same.

Website development

eCommerce shop front

A flexible eCommerce site that has been designed to sell product as well as the Bailey+Co ethos.

This brand stands out above competitors, not only for its unique branding but also its ethical and philanthropic business practices.