AnglicareSA’s Daphne Street campaign
Capturing the world of Daphne Street through the eyes of the children themselves to provide a joyful, real, heart-led (and a little humorous) snapshot of their day, while weaving in the centre’s key pillars in a natural and authentic way.
Process
Rather than a scripted tour from an adult’s point of view, we used a ‘show, don’t tell’ approach by mixing POV footage, observational scenes and interviews to bring the actual experiences of the centre’s students to life. This authentic approach helps create trust and create an emotional connection with prospective parents.
Video production
Authentic storytelling
We produced a range of videos that let the children’s voices and quirks shine through in a natural and engaging way.
Photography
Versatile marketing assets
Social media advertising
Targeted ad campaign
In addition to video ads, we developed a set of static creative assets for use across social media networks.
Digital TV advertising
Reaching engaged audiences
“Ten Past Ten delivered a thoughtful, creative campaign. The result has been a strong, positive response with the campaign successfully driving enquiries and genuine interest from families and children. We’re incredibly pleased with the outcome.”
– Head of Marketing &
